Importance of luxury/premium products by category in India 2024

55 percent of Indian respondents answer our survey on "Importance of luxury/premium products by category" with "Smartphones". The survey was conducted in 2024, among 4,036 consumers.
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Importance of luxury/premium products by category in India as of March 2024

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Number of respondents

4,036 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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