In 2023, out-of-home (OOH) advertising spending in North America will reach an estimated 10.41 billion U.S. dollars, up from little more than nine billion dollars a year earlier – an annual growth of almost seven percent. The figure was projected to rise further, exceeding 13 billion dollars by 2029. North America's total ad spending exceeded 420 billion dollars in 2023.
Out-of-home (OOH) advertising spending in North America from 2017 to 2029
(in billion U.S. dollars)
Characteristic
Ad spend in billion U.S. dollars
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Statista. (April 15, 2024). Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america
Statista. "Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars)." Chart. April 15, 2024. Statista. Accessed June 17, 2024. https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america
Statista. (2024). Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america
Statista. "Out-of-home (Ooh) Advertising Spending in North America from 2017 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2024, https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america
Statista, Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars) Statista, https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america (last visited June 17, 2024)
Out-of-home (OOH) advertising spending in North America from 2017 to 2029 (in billion U.S. dollars) [Graph], Statista, April 15, 2024. [Online]. Available: https://internal.statista.com/forecasts/1390469/ooh-ad-spend-north-america