Beauty and personal care market share Australia 2018-2028, by sales channel
Since 2018, Australia's offline market has been the leading sales channel for the country's beauty and personal care products. Nonetheless, the online beauty and personal care market is catching up, with a revenue share of around 29 percent in 2023 compared to around 24 percent in 2018. By 2028, the online beauty and personal care market is expected to hold a share of around 39.6 percent of Australia's beauty and personal care market, slowly but surely eating into the offline market share.