Purchase intention by category in Germany 2024

"Smartphones" and "Furniture & household goods" are the top two answers among German consumers in our survey on the subject of "Purchase intention by category".
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Purchase intention by category in Germany as of March 2024

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Number of respondents

6,002 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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