Brand awareness of smart wearables Hong Kong 2022

Published by
Daniel Slotta,
Oct 27, 2023
According to a 2022 survey by Rakuten Insight on wearable tech, about 79 percent of the respondents in Hong Kong who did not own any smart wearables stated that they were aware of the Apple watch as a wearable tech brand, followed by 56 percent that knew of Samsung wearables.

Brand awareness of wearable electronics among non-owners in Hong Kong in 2022

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Release date

October 2022

Region

Hong Kong

Survey time period

September 8 to 30, 2022

Number of respondents

1,362 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

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