mobile e-commerce on their apps, while only 43 percent of other companies did the same.
For about 45 percent of Italian companies the login on mobile apps was a mandatory procedure to retain customers. A poll conducted in 2019 revealed that companies operating in the digital sector required the login more frequently than other big companies, especially if they provided some further functionalities after the users logged in. In most cases, a login preceded the actual purchase of products or services. In fact, 90 percent of digital businesses provided Mobile apps login features among Italian companies in 2019, by company type
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Osservatori Digital Innovation. (October 11, 2019). Mobile apps login features among Italian companies in 2019, by company type [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/
Osservatori Digital Innovation. "Mobile apps login features among Italian companies in 2019, by company type." Chart. October 11, 2019. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/
Osservatori Digital Innovation. (2019). Mobile apps login features among Italian companies in 2019, by company type. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/
Osservatori Digital Innovation. "Mobile Apps Login Features among Italian Companies in 2019, by Company Type." Statista, Statista Inc., 11 Oct 2019, https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/
Osservatori Digital Innovation, Mobile apps login features among Italian companies in 2019, by company type Statista, https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/ (last visited June 10, 2024)
Mobile apps login features among Italian companies in 2019, by company type [Graph], Osservatori Digital Innovation, October 11, 2019. [Online]. Available: https://internal.statista.com/statistics/1069484/apps-login-features-among-italian-companies/