Men's and Women's World Cup TV ad spend in the U.S. 2018 and 2019
During the 2019 Women's Soccer World Cup, advertisers spent 96 million U.S. dollars on ads aired on U.S. TV networks belonging to Fox and NBCU Telemundo. In comparison, a year earlier, when the Men's World Cup was broadcast on U.S. TV, advertising spending reached 350 million U.S dollars.