Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 66 percent of Indian respondents had used the travel platform Make My Trip at least once. This share was divided into 67 percent of female respondents and 65 percent of male respondents. Most agencies active in India had a balanced gender ratio. The agencies Goibibo and Booking.com are more popular with female customers.
According to a survey by Share of agencies used for online travel services in India as of June 2023, by gender
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Rakuten Insight. (August 2, 2023). Share of agencies used for online travel services in India as of June 2023, by gender [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of agencies used for online travel services in India as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. (2023). Share of agencies used for online travel services in India as of June 2023, by gender. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of Agencies Used for Online Travel Services in India as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight, Share of agencies used for online travel services in India as of June 2023, by gender Statista, https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/ (last visited June 10, 2024)
Share of agencies used for online travel services in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://internal.statista.com/statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/