Purchasing fan merchandise of favorite baseball teams South Korea 2016-2021

Published by
Jang Seob Yoon,
Jan 23, 2024
According to a survey conducted in South Korea in April 2021, about 48.8 percent of respondents who cheered for a team in the Korea Baseball Organization (KBO) league said they had experience buying fan merchandise of their favorite baseball team. The percentage of people buying fan merchandise of their favorite baseball teams has increased in recent years.

Experience on purchasing fan merchandise of favorite professional baseball teams in South Korea from 2016 to 2021

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Release date

April 2021

Region

South Korea

Survey time period

2016 to 2021

Number of respondents

774 respondents*

Age group

19-59 years

Method of interview

Online survey

Supplementary notes

*769 and 683 respondents in 2016 and 2020, respectively

Respondents who cheered for a team in the Korea Baseball Organization (KBO) league.

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