It was estimated that, in 2021, websites that repeatedly published fake news generated 2.6 billion U.S. in advertising revenue worldwide. In the United States only, the figure stood at 1.62 billion U.S. dollars. The revenue comes from programmatic advertising, whose buying is an automatized process, and advertisers have little influence on where and around what kind of content their ads are placed.
Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars)
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Statistics
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- Market share of programmatic video advertising in Austria 2012-2020
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- Challenges of programmatic purchasing of advertising in Finland in 2015
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- Puerto Rico: programmatic share in display ad spend 2018-2021
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NewsGuard. (January 6, 2021). Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. "Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars)." Chart. January 6, 2021. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. (2021). Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. "Programmatic Advertising Revenue of Misinformation Publishing Sites in The United States and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Jan 2021, https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard, Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) Statista, https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/ (last visited June 10, 2024)
Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) [Graph], NewsGuard, January 6, 2021. [Online]. Available: https://internal.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/