Video OTT market size forecast in India FY 2021-2030
In the financial year 2021, the value of the Indian video over-the-top (OTT) market was forecast to be 1.5 billion U.S. dollars. COVID-19 has brought along a shift in the way audiences consume media and entertainment, leading to higher adoption of OTTs. The Indian video OTT market size is expected to more than double in the next four years and reach 12.5 billion U.S. dollars by the end of the financial year 2030.