Digital audio ad spend & subscription share of digital audio revenue U.S. 2018-2025
In 2022, 36.1 percent of the United States' total digital audio revenue was projected to derive from digital audio services advertising spending, with 63.9 percent coming from subscription revenues. Ad spending's share decreased between 2018 and 2022, while the share of subscription revenue increased over the same time period. Ad spending's share was expected to rise after 2022, reaching a projected 37.9 percent in 2025, while subscription was projected to slightly decrease, reaching 62.1 percent in 2025.