Decision Lab in Vietnam in 2022, fashion was the most purchased category on Facebook commerce, as stated by 56 percent of the respondents. Fashion was also the most popular product to be bought on other social commerce platforms such as Instagram, Zalo, and TikTok.
According to a survey conducted by Leading product categories to be bought on social media in Vietnam in 2022, by platform
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Decision Lab. (April 5, 2022). Leading product categories to be bought on social media in Vietnam in 2022, by platform [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/
Decision Lab. "Leading product categories to be bought on social media in Vietnam in 2022, by platform." Chart. April 5, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/
Decision Lab. (2022). Leading product categories to be bought on social media in Vietnam in 2022, by platform. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/
Decision Lab. "Leading Product Categories to Be Bought on Social Media in Vietnam in 2022, by Platform." Statista, Statista Inc., 5 Apr 2022, https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/
Decision Lab, Leading product categories to be bought on social media in Vietnam in 2022, by platform Statista, https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/ (last visited June 10, 2024)
Leading product categories to be bought on social media in Vietnam in 2022, by platform [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://internal.statista.com/statistics/1301541/vietnam-most-popular-product-categories-on-social-commerce/