Rakuten Insight on sustainable consumption in India conducted in December 2023, the majority of consumers stated that they were willing to pay more for products which are sustainably produced or environmentally friendly. On the other hand, 26 percent of respondents were not willing to pay more for sustainably produced products.
According to a survey by Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023." Chart. January 31, 2024. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 Statista, https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/ (last visited June 10, 2024)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://internal.statista.com/statistics/1320623/india-consumer-willingness-to-pay-for-sustainable-products/