Rakuten Insight on online shopping behavior in India conducted in June 2022, 63 percent of consumers responded that they had an overall positive experience with the e-commerce site and online shopping, and would continue using them. In contrast, 42 percent of consumers found online shopping to be more convenient.
According to a survey by Reasons to continue online shopping in India as of June 2022
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Rakuten Insight. (July 19, 2022). Reasons to continue online shopping in India as of June 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/
Rakuten Insight. "Reasons to continue online shopping in India as of June 2022." Chart. July 19, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/
Rakuten Insight. (2022). Reasons to continue online shopping in India as of June 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/
Rakuten Insight. "Reasons to Continue Online Shopping in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/
Rakuten Insight, Reasons to continue online shopping in India as of June 2022 Statista, https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/ (last visited June 10, 2024)
Reasons to continue online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://internal.statista.com/statistics/1324794/india-reasons-to-continue-online-purchasing/