Programmatic digital video advertising spending in the U.S. stood at 63 billion U.S. dollars in 2022.
In the first half of 2023, 85 percent of digital video ad views in the United States happened on connected TVs. Mobile devices ranked second, with nine percent. Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device
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Further Content: You might find this interesting as well
FreeWheel. (October 9, 2023). Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. "Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device." Chart. October 9, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. (2023). Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. "Distribution of Programmatic Digital Video Ad Views in The United States in 1st Half 2022 and 1st Half 2023, by Device." Statista, Statista Inc., 9 Oct 2023, https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel, Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device Statista, https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/ (last visited June 10, 2024)
Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device [Graph], FreeWheel, October 9, 2023. [Online]. Available: https://internal.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/