Major reasons for consumers to shop via q-commerce in China 2022

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted among Chinese adults in November 2022, around 37 percent of respondents stated that the variety of products and goods was the leading reason of their consumption via q-commerce. Meanwhile, about 31 percent of respondents named the fast delivery as a crucial reason for them to order on q-commerce platforms.

Leading reasons for shopping on quick commerce platforms in China as of November 2022

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: What are your reasons for shopping through q-commerce?

The survey is conducted among 48 percent of female and 52 percent male respondents.

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