According to a survey conducted by Trip.com in 2022, around 37 percent of respondents in mainland China said that when trying to travel more sustainably, they were not sure what's considered a sustainable option or if that option was reliable. Only 16 percent stated that they had not run into any difficulties when traveling more sustainably.
Difficulties faced by Chinese travelers when traveling more sustainably as of 2022
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McKinsey & Company. (March 1, 2023). Difficulties faced by Chinese travelers when traveling more sustainably as of 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/
McKinsey & Company. "Difficulties faced by Chinese travelers when traveling more sustainably as of 2022." Chart. March 1, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/
McKinsey & Company. (2023). Difficulties faced by Chinese travelers when traveling more sustainably as of 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/
McKinsey & Company. "Difficulties Faced by Chinese Travelers When Traveling More Sustainably as of 2022." Statista, Statista Inc., 1 Mar 2023, https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/
McKinsey & Company, Difficulties faced by Chinese travelers when traveling more sustainably as of 2022 Statista, https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/ (last visited June 10, 2024)
Difficulties faced by Chinese travelers when traveling more sustainably as of 2022 [Graph], McKinsey & Company, March 1, 2023. [Online]. Available: https://internal.statista.com/statistics/1379273/china-challenges-of-sustainable-tourism/