During a survey conducted among marketers in North America and Western Europe in December 2022 and January 2023, 81 percent of the respondents stated that research and recommending new martech products was one of the responsibilities of marketing technology professionals. Training and supporting marketing staff on using martech products followed with 80 percent.
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023
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Statistics
MarketingCharts. (May 1, 2023). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. "Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023." Chart. May 1, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. (2023). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. "Responsibilities of Marketing Technology (Martech) Professionals in North America and Western Europe as of January 2023." Statista, Statista Inc., 1 May 2023, https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts, Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 Statista, https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/ (last visited June 10, 2024)
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 [Graph], MarketingCharts, May 1, 2023. [Online]. Available: https://internal.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/