Beauty retail sales in Europe 2019-2027

Published by
Dominique Petruzzi,
Aug 23, 2023
By 2027, retail sales of beauty products are expected to reach a value of about 96 billion U.S. dollars in Western Europe, which is four times the forecasted amount for Eastern Europe.

Retail sales of beauty products in Europe from 2019 to 2022, with forecasts to 2027 (in billion U.S. dollars)

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Release date

May 2023

Region

Europe

Survey time period

2023

Supplementary notes

The data comprises fragrances, color cosmetics, skincare, and hair care products.

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