Engagement rates of TikTok brand influencer campaign videos in the U.S. & Canada 2022
In 2022, TikTok influencer marketing videos that activated TikTok campaigns with sponsored content that had the highest engagement rates were released by Robinhood - a company that deals with financial services - and stood at 24.5 percent in terms of engagement on the platform. Wetwall - a shower panel provider company - followed with 17.8 percent engagement rate.