During a November 2023 survey conducted among marketing professionals in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry from across the globe, 57 percent of respondents said that the consumer trend that they were watching out for was e-commerce everywhere. Another important trend was generative artificial intelligence (AI), which was mentioned by 55 percent of the respondents.
Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you CPG industry advertising and marketing in the U.S.
Overview
5
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
CPG advertising
8
- Premium Statistic CPG ad spend in the U.S. 2022, by medium
- Premium Statistic CPG digital ad spend in the U.S. 2022, by format
- Premium Statistic CPG ad spend share in the U.S. 2022, by sub-category
- Premium Statistic Marketing budget changes among CPG brands in the U.S. 2023
- Premium Statistic CPG ad budget dedicated to retail media U.S. 2022
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Leading digital retail media ad formats in North America 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
CPG marketing
4
- Premium Statistic U.S. CPG manufacturer marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer digital marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer marketing budget as share of sales 2022-2023
- Premium Statistic Types of CPG marketing spend impacting consumers in the U.S. the most 2022
Leaders and benchmarks
7
- Premium Statistic Ad spend of selected personal care brands in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Ad spend of selected beverage brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2022
- Premium Statistic PepsiCo: ad spend in the U.S. 2014-2022
- Premium Statistic Nestlé: ad spend in the U.S. 2013-2022
Spotlight: Environmental, social, and corporate governance (ESG)
5
- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
- Premium Statistic Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a strong social purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Further Content: You might find this interesting as well
Mediaocean. (January 31, 2024). Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/
Mediaocean. "Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/
Mediaocean. (2024). Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/
Mediaocean. "Leading Consumer Trends According to Consumer Packaged Goods (Cpg)/Fast-moving Consumer Goods (Fmcg) Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/
Mediaocean, Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023 Statista, https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/ (last visited June 10, 2024)
Leading consumer trends according to consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://internal.statista.com/statistics/1460911/consumer-trends-cpg-fmcg-marketers-worldwide/