U.S. B2B most effective content types for moving prospects through funnel 2019
During a survey among B2B marketing professional in the United States, conducted in 2019, it was found that according to 55 percent of respondents, articles and blog posts were considered the most valuable content for moving prospects through the sales funnel. Further 43 percent said that reviews and customer testimonials helped them move their prospects through the B2B sales funnel.
