Most valuable Austrian brands 2022
Red Bull
Reb Bull was founded in 1987 and is headquartered in Fuschl am See in Austria, close to Salzburg. Operating in more than 160 countries worldwide, the company saw global revenue reach 8.9 billion euros. The company’s most famous brand, Red Bull, saw over nearly 10 billion cans sold worldwide in 2021. The company has seen a sales growth in specific markets grow annually by over 10 percent.
Swarovski
Headquartered in Wattens, Austria, Swarovski is most well-known for the production of lead glass (crystal) and is one of the biggest luxury brands worldwide. The company currently conducts business in three areas including crystals, optical instruments (telescopes, binoculars, etc.) and the manufacturing of grinding, sawing, drilling and dressing tools.