U.S. shoppers' self-assessment of diet by generation 2016

Published by Statista Research Department, Aug 3, 2016
This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.

Self-assessment of health of diet among U.S. shoppers in 2016, by generation*

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Release date

August 2016

Region

United States

Survey time period

2016

Number of respondents

1,056 respondents

Age group

18 years and older

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"

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