Digital ad spending SEA 2019-2024

Published by Leander von Kameke, Mar 20, 2024
In 2021, digital advertising spending in Southeast Asia amounted to around 3.68 billion U.S. dollars. Digital ad expenditure in SEA was projected to grow further over the next years and is set to reach 4.7 billion dollars in 2024.

Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars)

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Release date

February 2022

Region

Asia

Survey time period

2019 to 2021

Supplementary notes

Includes advertising on computers, mobile phones, tablets, and other internet-connected devices.
Excludes SMS, MMS, and P2P messaging-based advertising.

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