Hotel loyalty program types European business travelers belong to 2017

This statistic presents the type of hotel loyalty programs that frequent business travelers from five European countries (France, Germany, Spain, Italy and the United Kingdom) belong to, as of a survey conducted in 2017. In the UK, the majority of respondents were following a loyalty program from a large hotel chain.

Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017*

Characteristic	Large hotel chains	Online travel agencies	Hotel alliances
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Release date

November 2017

More information

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all that are part of a loyalty club

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "Which of the following programs is your main hotel loyalty program?"
** 1200 respondents from each country.

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