Mobile app monetization

Statistics report about mobile app monetization

Mobile app monetization

This report presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The report furthermore contains statistics on app stores, user acquisition data, and information on the most relevant trends - such as apps operating on subscription.

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Table of contents

Overview

10
  • Basic Statistic Annual number of global mobile app downloads 2016-2023
  • Premium Forecast Mobile app downloads worldwide 2019-2027, by segment
  • Premium Forecast Mobile app revenue worldwide 2019-2027, by segment
  • Premium Statistic Leading iPhone apps worldwide 2023, by downloads
  • Premium Statistic Leading Android apps worldwide 2023, by downloads
  • Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
  • Premium Statistic Global mobile app consumer spending 2016-2023
  • Premium Statistic Global mobile app consumer spending 2023, by region
  • Basic Statistic Leading iPhone apps worldwide 2023, by revenue
  • Basic Statistic Leading Android apps worldwide 2023, by revenue

User acquisition, retention, and conversion

8
  • Premium Statistic Reasons for global consumer to keep using their favorite apps 2023, by age
  • Premium Statistic App discovery and download channel 2023, by market
  • Premium Statistic App discovery and download channel 2023, by age group
  • Premium Statistic Frequency of app deletion among global users 2023
  • Premium Statistic Global Android app retention rate Q3 2023
  • Premium Statistic Global iOS app retention rate Q3 2023
  • Premium Statistic Impact of Apple ATT on UA performance worldwide 2024
  • Premium Statistic Mobile app fraud estimated global value 2022-2023, by region

App monetization

7
  • Premium Statistic Average price of paid Android apps 2024
  • Premium Statistic Average price of paid iOS apps 2024
  • Premium Statistic Average price of paid Amazon Appstore apps 2024
  • Premium Statistic Mobile app ad spending growth worldwide 2024
  • Premium Forecast Global app market revenues 2018-2027, by segment
  • Premium Forecast Global app market revenues growth 2018-2026, by segment
  • Basic Statistic App monetization methods by U.S. publishers 2024

App stores

4
  • Basic Statistic Revenue split for app stores worldwide 2023
  • Basic Statistic Distribution of free and paid Android apps 2019-2024
  • Basic Statistic Apple App Store: average app price 2024
  • Basic Statistic Total Apple App Store iOS developer payout 2014-2023

App publishers

7
  • Basic Statistic Most popular global app publishers 2023
  • Premium Statistic Global app & games reaching one billion U.S. dollars in cumulative revenues 2013-2023
  • Basic Statistic Fastest apps based on days needed to reach 150 million downloads 2023
  • Basic Statistic Most downloaded Meta Platforms apps worldwide 2023
  • Basic Statistic Microsoft apps: most downloaded worldwide Q4 2023
  • Basic Statistic Disney: global revenue of leading apps 2023
  • Basic Statistic Most downloaded Google apps worldwide 2023

Spotlight: subscription apps

7
  • Premium Statistic Subscription model adoption in selected app categories 2023
  • Premium Statistic Android subscription apps global install rate 2022-2023
  • Premium Statistic iOS subscription apps global install rate 2022-2023
  • Premium Statistic Mobile app subscription global renewal rates 2022
  • Premium Statistic Free trial strategies within subscription apps 2024
  • Premium Statistic Length of free trial periods within subscription apps 2024
  • Premium Statistic Mobile app subscribers retained after one year 2024, by renewal model
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