Online Shopping By The Numbers

A digital shopper is defined as someone who has browsed products, compared prices or purchased merchandise at least once. The numbers behind the rise of the online shopper are definitely impressive - back in 2010, there about 172 million digital shoppers in the United States and this is expected to reach 200 million in 2015.

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This chart provides all the main facts about online shopping.

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Online shopping market retail sales volume in China 2015-2023
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Penetration rate of online shopping in China 2013-2023
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Main changes in online shopping behavior in Western European countries 2023
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Number of households participating in online shopping Australia 2019-2023
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Perceived impact of AI on online shopping experience in the U.S. 2024
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Perceived impact of AI on online shopping experience in the U.S. 2024, by gender

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