Ranking of influencer segments on Instagram in France 2023, by followers base
In 2023, in France, nano-influencers - the ones with a following base between 1,000 and 10,000 followers - had the highest engagement rate of 3.2 percent. Micro-influencers - with between 10,000 and 50,000 followers - were second, with an engagement rate of 1.6 percent in that year.