Subscribing to SVoD services due to the coronavirus U.S. 2020, by generation
According to a survey held in March 2020, Millennials in the United States were more likely to sign up to movie or television streaming services as a result of the coronavirus outbreak than respondents in other age groups, with 30 percent saying they were much more or somewhat more likely to do so, compared to just 15 percent of Boomers. The coronavirus is already negatively impacting industries around the globe, but if the Gen Z, Millennial, and Gen X adults who participated in this survey do in fact sign up to new services, those companies may benefit.