Rakuten Insight in South Korea in 2023, around 50.8 percent of respondents stated that they have purchased an item endorsed by a YouTuber. The same survey found that around 45.4 percent of respondents had experienced with purchasing influencer-endorsed products.
According to a survey conducted by Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023
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Other statistics that may interest you User-generated content in South Korea
Overview
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Largest social media accounts
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- Basic Statistic Popular YouTube channels South Korea 2023, by views
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Content creators
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- Premium Statistic Gender distribution of content creators South Korea 2021
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Influencer marketing
5
- Basic Statistic Number of users of social media advertising in South Korea 2019-2028
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Content consumption
5
- Premium Statistic Share of people who followed social media influencers South Korea 2023
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Short-form content
6
- Premium Statistic Share of online video users watching 15-second videos South Korea 2021-2022
- Premium Statistic Channels used for short-form content consumption South Korea 2022
- Premium Statistic Average number of short-form videos watched per use South Korea 2023, by platform
- Premium Statistic Online short-time content preference South Korea 2022
- Premium Statistic Popular categories of TikTok short-form videos South Korea 2023
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Statistics
Rakuten Insight. (June 12, 2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/
Rakuten Insight. "Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed June 16, 2024. https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/
Rakuten Insight. (2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/
Rakuten Insight. "Type of Influencer That Respondents Purchased Influencer-endorsed Products in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/
Rakuten Insight, Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023 Statista, https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/ (last visited June 16, 2024)
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://internal.statista.com/statistics/1201250/south-korea-influencer-type-that-respondents-purchased-endorsed-products/