According to brands selling on Amazon, the leading shopping event that drove highest increase in sales was Black Friday, with one-third of survey respondents choosing this event as the most influential. Following Black Friday was Prime Day, with 17 percent of brands saying their sales increased during this event.
Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023
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Other statistics that may interest you Amazon Prime Day
Overview
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- Premium Statistic Amazon: global net retail sales 2017-2027
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- Premium Statistic Amazon's retail sales in leading markets 2022-2027
- Premium Statistic Amazon: categories with the largest net sales CAGR 2022-2027
- Premium Statistic Shopping events that drive the most sales on Amazon in the United States 2023
- Premium Statistic Number of U.S. Amazon Prime users 2017-2024
- Premium Statistic Share of consumers planning to shop on Amazon Prime Day in the UK 2023
Prime Day sales
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- Premium Statistic Amazon Prime Day sales worldwide 2015-2023
- Premium Statistic Amazon Prime Day revenue growth worldwide 2016-2023
- Basic Statistic Amazon Prime Day duration 2015-2023
- Basic Statistic Global Amazon Prime Day shopping volume 2018-2023
- Premium Statistic Amazon Prime Day sales 2016-2023
- Premium Statistic Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2023
- Premium Statistic Amazon Prime Day in the UK 2022-2023
Online shopping
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- Premium Statistic Planned average shopper spend on Amazon Prime Day in the U.S. 2023
- Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2023
- Premium Statistic Average order value on Amazon Prime Day in the United States 2023
- Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2023
- Premium Statistic Products with highest sale growth on amazon.com on Prime Day 2023
- Premium Statistic Products with highest sales growth on amazon.co.uk on Prime Day 2023
Consumer trends
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- Basic Statistic Purchase habits during Amazon Prime Day 2023
- Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Main factors influencing Amazon Prime Day shopping in the U.S. 2023
- Premium Statistic Factors discouraging from shopping during Amazon Prime Day in the U.S 2023
- Premium Statistic Share of shoppers subscribing to Amazon Prime due to Prime Day in the U.S. 2023
Spotlight: sponsored listings
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- Premium Statistic Change in Amazon Prime Day sponsored ads sales in the U.S. 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in the UK 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in Germany 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in Canada 2019-2022
Further related statistics
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- Share of global retail and marketplace e-commerce GMV 2018
- Online cosmetics sales in South Korea Q1 2017-Q1 2023
- Brazil: online shopping average sales value per checkout 2018, by holiday
- Brazil: online shopping number of checkouts 2018, by holiday
- Online physical goods turnover in Sweden 2020, by category
- Falabella: quarterly online sales revenue 2019, by segment
- Total online spend of physical goods in Norway 2022, by category
- Share of population buying physical goods online in Denmark 2019, by category
- Share of firms active in e-commerce in Italy 2022, by industry
- Purchasing physical goods online in Norway 2021, by category
- Reversed ROPO effect when purchasing tours in Poland 2019
- Linio: quarterly online sales revenue 2018-2019
- Share of U.S. shoppers who might make unplanned buys during Prime Day 2021, by age
- Latin America: change in PayU online transactions 2020, by sector
- U.S. consumers' preferred way to acquire a new vehicle virtually 2021
- Online channels purchase fashion and beauty products South Korea 2021
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Statistics
- Share of global retail and marketplace e-commerce GMV 2018
- Online cosmetics sales in South Korea Q1 2017-Q1 2023
- Brazil: online shopping average sales value per checkout 2018, by holiday
- Brazil: online shopping number of checkouts 2018, by holiday
- Online physical goods turnover in Sweden 2020, by category
- Falabella: quarterly online sales revenue 2019, by segment
- Total online spend of physical goods in Norway 2022, by category
- Share of population buying physical goods online in Denmark 2019, by category
- Share of firms active in e-commerce in Italy 2022, by industry
- Purchasing physical goods online in Norway 2021, by category
- Reversed ROPO effect when purchasing tours in Poland 2019
- Linio: quarterly online sales revenue 2018-2019
- Share of U.S. shoppers who might make unplanned buys during Prime Day 2021, by age
- Latin America: change in PayU online transactions 2020, by sector
- U.S. consumers' preferred way to acquire a new vehicle virtually 2021
- Online channels purchase fashion and beauty products South Korea 2021
- Items purchased online during Deepavali sales Malaysia 2020
Feedvisor. (June 30, 2023). Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/
Feedvisor. "Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023." Chart. June 30, 2023. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/
Feedvisor. (2023). Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/
Feedvisor. "Share of Shopping Events That Drive The Largest Increase Sales for Amazon Sellers in The United States in 2023." Statista, Statista Inc., 30 Jun 2023, https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/
Feedvisor, Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023 Statista, https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/ (last visited June 17, 2024)
Share of shopping events that drive the largest increase sales for Amazon sellers in the United States in 2023 [Graph], Feedvisor, June 30, 2023. [Online]. Available: https://internal.statista.com/statistics/1245355/shopping-events-that-drive-most-sales-united-states-amazon/