In December 2023, Amazon.it was the undisputed leader among online marketplaces in Italy, by visit share. Amazon's website for Italy accounted for nearly 72 percent of desktop visits, while its international platform amazon.com made up another 4.44 percent. Temu found itself in second on this list, with 6.67 percent of desktop visits to sites in this category.
Most popular online marketplaces in Italy in December 2023, based on share of visits
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Other statistics that may interest you E-commerce in Italy
Market overview
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- Premium Statistic E-commerce revenue in Italy 2009-2022
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Cross-border e-commerce
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- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
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E-commerce adoption
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- Premium Statistic Share of Italian enterprises selling online 2017-2022
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Segments
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Leading platforms
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- Basic Statistic Top online stores in Italy 2023
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Shopping & Payment
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- Premium Statistic Number of users of e-commerce in Italy 2020-2029
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Spotlight inflation
4
- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Further related statistics
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- Most visited fashion websites worldwide 2020, by monthly visits
- Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
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- Desktop visitors to leading U.S. online retail properties 2018
- Share of shoppers who purchase domestically and cross-border Philippines 2018
- Distribution of e-commerce companies' revenue in Italy 2020, by platform
- Perception among shoppers on reasons preferred payment method Asia-Pacific 2018
- U.S. retailer mobile web vs. desktop experience 2018
- Most preferred foreign websites for online shopping in Finland 2018
- U.S. food subcategories with most post-COVID-19 search growth 2020
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- Perception among shoppers on drivers for online shopping Asia-Pacific 2018
- Number of construction companies founded in Hungary 2022, by county
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Further Content: You might find this interesting as well
Statistics
- Most visited fashion websites worldwide 2020, by monthly visits
- Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Revenue of the leading online shops in Austria 2019
- Desktop visitors to leading U.S. online retail properties 2018
- Share of shoppers who purchase domestically and cross-border Philippines 2018
- Distribution of e-commerce companies' revenue in Italy 2020, by platform
- Perception among shoppers on reasons preferred payment method Asia-Pacific 2018
- U.S. retailer mobile web vs. desktop experience 2018
- Most preferred foreign websites for online shopping in Finland 2018
- U.S. food subcategories with most post-COVID-19 search growth 2020
- Device used for cross-border shopping in Philippines 2018
- Perception among shoppers on drivers for online shopping Asia-Pacific 2018
- Number of construction companies founded in Hungary 2022, by county
- Annual turnover generated by out-of-home food and drink services France 2019
SimilarWeb. (January 1, 2024). Most popular online marketplaces in Italy in December 2023, based on share of visits [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. "Most popular online marketplaces in Italy in December 2023, based on share of visits." Chart. January 1, 2024. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. (2024). Most popular online marketplaces in Italy in December 2023, based on share of visits. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. "Most Popular Online Marketplaces in Italy in December 2023, Based on Share of Visits." Statista, Statista Inc., 1 Jan 2024, https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb, Most popular online marketplaces in Italy in December 2023, based on share of visits Statista, https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/ (last visited June 10, 2024)
Most popular online marketplaces in Italy in December 2023, based on share of visits [Graph], SimilarWeb, January 1, 2024. [Online]. Available: https://internal.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/