Online websites contribute a significant share of online retailers' revenue in Italy. According to a survey from early 2023, websites accounted for 40 percent of companies' online revenue, followed by marketplaces at 28 percent. In turn, social media represented 13 percent.
Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you E-commerce in Italy
Market overview
5
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
Cross-border e-commerce
4
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
- Premium Statistic Cross-border e-commerce share in Italy 2019-2022
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
- Premium Statistic Italian e-commerce firms presence in foreign markets 2023, by country
E-commerce adoption
6
- Premium Statistic Share of Italian enterprises selling online 2017-2022
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2021-2025
- Premium Statistic Main digital commerce channels B2C companies invested in in Italy 2022
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2024
Segments
4
Leading platforms
6
- Basic Statistic Top online stores in Italy 2023
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Basic Statistic Leading games websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Shopping & Payment
6
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2023
- Premium Statistic Online retail website visits and orders in Italy 2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Biggest e-commerce payment brands in Italy 2024
Spotlight inflation
4
- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Further related statistics
9
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Social network usage for news access worldwide 2019-2023
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Podcast consumption on mobile in the U.S. 2017
- Leading trends in technology in restaurants in the U.S. 2015*
Further Content: You might find this interesting as well
Statistics
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Social network usage for news access worldwide 2019-2023
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Podcast consumption on mobile in the U.S. 2017
- Leading trends in technology in restaurants in the U.S. 2015*
Casaleggio Associati. (April 18, 2023). Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/
Casaleggio Associati. "Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel." Chart. April 18, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/
Casaleggio Associati. (2023). Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/
Casaleggio Associati. "Online Revenue Distribution of E-commerce Companies in Italy in 2023, by Sales Channel." Statista, Statista Inc., 18 Apr 2023, https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/
Casaleggio Associati, Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel Statista, https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/ (last visited June 10, 2024)
Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://internal.statista.com/statistics/1382564/online-revenue-channels-of-e-commerce-companies-italy/