As of 2022, display advertising accounted for the highest share of online advertising expenditure, namely 51 percent. Search advertising ranked second with a market share of 35 percent.
Distribution of digital advertising spending in Hungary in 2022, by segment
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Other statistics that may interest you Advertising in Hungary
Overview
7
- Premium Statistic Ad spending of the advertising industry in Hungary 2020-2029
- Premium Statistic Advertising expenditure in Hungary 2022, by channel
- Premium Statistic Distribution of advertising spending in Hungary 2022, by channel
- Premium Statistic Revenue growth of advertising agencies in Hungary 2010-2026
- Basic Statistic Revenue of advertising and market research sector in Hungary 2013-2022
- Basic Statistic Production value of the advertising & market research industry in Hungary 2012-2021
- Basic Statistic Personnel costs of the advertising & market research sector in Hungary 2012-2021
Print advertising
3
Outdoor advertising
5
- Premium Statistic Out-of-home advertising spending in Hungary 2017-2027, by segment
- Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2022
- Premium Statistic Net ambient OOH advertising expenditure in Hungary 2017-2022
- Premium Statistic Share of Hungarians encountering outdoor advertisements 2021, by placement
- Premium Statistic Share of Hungarians taking actions after seeing outdoor advertisements 2021
Radio advertising
5
- Premium Statistic Traditional radio advertising revenue in Hungary 2019-2029
- Premium Statistic Radio advertising expenditure in Hungary 2011-2022
- Premium Statistic Listeners of radio advertising in Hungary 2020-2029
- Premium Statistic Daily radio advertising time in Hungary 2021, by channel type
- Premium Statistic Share of Hungarians taking actions after hearing radio advertisements 2021
Television advertising
6
- Premium Statistic Revenue from TV advertisements in Hungary 2017-2022
- Basic Statistic Revenue from TV advertisements in Hungary 2017-2022, by type
- Premium Statistic Average number of TV spots broadcast daily in Hungary 2017-2022
- Premium Statistic Television advertising expenditure of the leading sectors in Hungary 2021
- Premium Statistic Distribution of new TV advertisements in Hungary H2 2022, by sector
- Premium Statistic Average number of people reached daily by TV advertisements in Hungary 2017-2022
Digital advertising
5
- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Distribution of digital advertising spending in Hungary 2022, by segment
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
Social media and influencer advertising
5
- Premium Statistic Social media advertising spending in Hungary 2017-2026
- Premium Statistic Influencer advertising spending in Hungary 2019-2029
- Premium Statistic Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Premium Statistic Share of Hungarians taking actions after seeing social media advertisements 2021
- Basic Statistic Share of Hungarians purchasing products based on an influencer's recommendation 2021
Further related statistics
11
- Digital ad spend growth in the U.S. 2024, by format
- Share of digital in media advertising spending in France 2010-2018
- Reaction towards online video ads among Vietnamese 2019
- Digital ad viewing frequency in Ukraine 2021, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Willingness to click on online ads among Vietnamese 2019
- Main reasons to click on Facebook ads among Vietnamese 2019
- Digital advertising spending in Ukraine 2021-2023, by format
- Online ads that lead to irritation among Vietnamese 2019
- Share of Hungarians with preferences for online ads 2019, by type
- Digital ad spending per internet user in Canada 2012-2020
Further Content: You might find this interesting as well
Statistics
- Digital ad spend growth in the U.S. 2024, by format
- Share of digital in media advertising spending in France 2010-2018
- Reaction towards online video ads among Vietnamese 2019
- Digital ad viewing frequency in Ukraine 2021, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Willingness to click on online ads among Vietnamese 2019
- Main reasons to click on Facebook ads among Vietnamese 2019
- Digital advertising spending in Ukraine 2021-2023, by format
- Online ads that lead to irritation among Vietnamese 2019
- Share of Hungarians with preferences for online ads 2019, by type
- Digital ad spending per internet user in Canada 2012-2020
IAB Hungary. (March 27, 2023). Distribution of digital advertising spending in Hungary in 2022, by segment [Graph]. In Statista. Retrieved June 16, 2024, from https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of digital advertising spending in Hungary in 2022, by segment." Chart. March 27, 2023. Statista. Accessed June 16, 2024. https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. (2023). Distribution of digital advertising spending in Hungary in 2022, by segment. Statista. Statista Inc.. Accessed: June 16, 2024. https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of Digital Advertising Spending in Hungary in 2022, by Segment." Statista, Statista Inc., 27 Mar 2023, https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary, Distribution of digital advertising spending in Hungary in 2022, by segment Statista, https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/ (last visited June 16, 2024)
Distribution of digital advertising spending in Hungary in 2022, by segment [Graph], IAB Hungary, March 27, 2023. [Online]. Available: https://internal.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/