Global share of users watching content via streaming services Q3 2022, by country
Worldwide, 90.9 percent of internet users watched content via streaming services each month as of the third quarter of 2022. People from the Philippines were using video streaming platforms the most, with 97.9 percent of respondents to the survey stating to stream every month. Mexico came second, with 97.7 percent of people watching TV content on streaming platforms, followed by Brazil. By comparison, only 69 percent of consumers from Japan indicated to use video streaming services, such as Netflix, on a monthly basis.