Shift in intention to buy apparel online in the Netherlands 2021, by age group
In a survey conducted in 2021, 17 percent of Dutch consumers aged 16 to 24 - also known as Gen Z - said they had permanently shifted to online apparel shopping due to the COVID-19 outbreak. Meanwhile, 13 percent of Generation X respondents planned to continue this shopping behavior in the future, surpassing even both boomers and millennials.