Holiday shopping channels preference Vietnam 2023

Published by Statista Research Department, Dec 6, 2023
According to a 2023 survey on shopping behavior conconducted by Rakuten Insight in Vietnam, approximately 69 percent of respondents stated that they shopped both online and in physical stores during the holiday shopping period. Meanwhile, around 26 percent of them preferred to do their holiday shopping exclusively online.

Preferred shopping channels for holiday shopping in Vietnam as of November 2023

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

3,834 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Figures have been rounded.

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