According to a survey of internet users in the United States, as of November 2021, YouTube was the preferred social media platform to watch short-form videos, with around 78 percent of respondents reporting to use the popular video platform to watch this type of content. Facebook followed, with more than six in 10 respondents indicating they watch short-form videos on the platform. TikTok, which introduced only in February 2022 the possibility for users to upload videos up to 10 minutes long, was indicated by 54 percent of respondents as their preferred platform to watch short-form video content.
Preferred social media platform for users in the United States to watch short-form video as of November 2021
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Other statistics that may interest you Online video in the United States
Overview
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- Premium Statistic Drivers of digital video or audio content purchases in the U.S. 2024
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Platform benchmarks
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- Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
- Premium Statistic Digital video purchases by brand in the U.S. 2024
- Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
- Basic Statistic Leading U.S. video properties 2024, by reach
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
- Basic Statistic Most popular online video type in the U.S. 2022
- Basic Statistic Most popular free services used to watch online videos in the U.S. 2022, by age group
User engagement
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- Premium Statistic Average daily media use in the U.S. 2023, by medium
- Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
- Premium Statistic U.S. leading video content type Q3 2023, by usage reach
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Digital video watching frequency among U.S. adults 2022, by age group
- Premium Statistic Preferred films and shows by genre in the U.S. 2024
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
Video streaming on-demand
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- Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Basic Statistic SVOD revenue in the U.S. 2011-2023
- Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
- Premium Statistic Netflix subscriptions in the U.S. 2023
- Premium Statistic Frequency of using Disney Plus in the U.S. 2022, by generation
- Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by tier
- Premium Statistic Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023
Social video & UGC
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- Premium Statistic U.S. users creating videos for the internet 2022, by age group
- Premium Statistic U.S. daily social video consumption 2019-2027
- Basic Statistic U.S. user engagement on short video platform 2022
- Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
- Premium Statistic Number of Snapchat users in the United States 2019-2026
Live streaming
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- Premium Statistic Most popular platforms used to watch live streams in the U.S. 2022, by age group
- Premium Statistic Video live streaming sites usage in the U.S. 2023
- Premium Statistic Frequency of watching live stream video in the U.S. 2022, by age group
- Premium Statistic U.S. users who made money from live streaming content 2022, by age
- Premium Statistic Product categories in online video shopping events U.S. 2022, by video use
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Mobile video apps
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- Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
- Premium Statistic Awareness and download intent for shopping apps among U.S. consumers 2023
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
- Premium Statistic U.S. children daily time on video apps 2023
Spotlight: online video advertising
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- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Video ad viewability rates worldwide 2022, by device
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- Premium Statistic Leading short video platforms used by U.S. ad buyers 2022
Further Content: You might find this interesting as well
eMarketer. (February 22, 2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred social media platform for users in the United States to watch short-form video as of November 2021." Chart. February 22, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. (2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred Social Media Platform for Users in The United States to Watch Short-form Video as of November 2021." Statista, Statista Inc., 22 Feb 2022, https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer, Preferred social media platform for users in the United States to watch short-form video as of November 2021 Statista, https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/ (last visited June 10, 2024)
Preferred social media platform for users in the United States to watch short-form video as of November 2021 [Graph], eMarketer, February 22, 2022. [Online]. Available: https://internal.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/