According to a January 2023 study of iOS users in the United States, mobile users aged between 16 and 25 spent approximately 6.6 hours per week using the app of popular social video platform YouTube. Netflix was the second most popular video and streaming apps for iOS users in this demographic, recording a weekly engagement of 2.6 hours. Streaming platform Hulu ranked third among U.S. iOS users aged between 16 to 25 reported spending 1.8 hours per week watching content on the platform.
Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours)
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Gen Z video streaming consumption in the United States
Overview
6
- Premium Statistic Daily media activities of Gen Z in the U.S. 2023
- Premium Statistic Share of entertainment screen time activities in the U.S 2023, by age
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
- Premium Statistic Usage of tools during video content consumption in the U.S. 2023, by generation
- Premium Statistic Video streaming habits of Gen Z consumers in the U.S. 2023
- Premium Statistic Number of video streaming services Gen Z use in the U.S. 2020-2023
Platform types
4
- Premium Statistic Preferred type of video streaming and TV subscriptions in the U.S. 2023
- Premium Statistic Share of SVOD resubscribers in the U.S. 2022, by generation
- Premium Statistic Benefits of SVOD services in the U.S. 2023, by generation
- Basic Statistic Users turning to FAST before browsing SVOD services in the U.S. 2023, by generation
Platforms
4
- Premium Statistic Gen Z adults using SVOD and vMVPD services in the U.S. 2023
- Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
- Premium Statistic Frequency of using Netflix in the U.S. 2023, by generation
- Premium Statistic Gen Z’s Netflix and Disney+ consumption trend in North America 2021-2023
Streaming devices
3
Consumer behavior
8
- Premium Statistic Gen Z deciding independently or as a family about streaming platform in the U.S. 2023
- Premium Statistic Gen Z’s important factors when considering a streaming subscription in the U.S. 2023
- Premium Statistic Gen Z deciding about streaming content to watch in the U.S. 2023, by age
- Premium Statistic Most preferred streaming content among in the U.S. 2023, by age
- Premium Statistic Gen Z’s important factors to keep streaming subscription in the U.S. 2023, by age
- Premium Statistic Consumers only signing up to stream one show in the U.S. 2023, by age group
- Premium Statistic Impact of rising streaming costs on Gen Z in the U.S. 2023
- Premium Statistic Video streaming subscribers as part of wireless price promotion in the U.S. 2023
Further Content: You might find this interesting as well
Measure Protocol. (April 4, 2023). Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/
Measure Protocol. "Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours)." Chart. April 4, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/
Measure Protocol. (2023). Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/
Measure Protocol. "Leading Video and Over-the-top (Ott) Streaming Apps among Gen Z Users in The United States as of January 2023 (in Hours)." Statista, Statista Inc., 4 Apr 2023, https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/
Measure Protocol, Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours) Statista, https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/ (last visited June 10, 2024)
Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours) [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://internal.statista.com/statistics/1367609/top-video-streaming-apps-us-time-spent/