Social media usage when researching for brands in Taiwan 2023
In the third quarter of 2023, the number of social media users in Taiwan amounted to around 19.2 million, accounting for 80 percent of the island's total population. Social network was the leading source for Taiwanese to find information about brands and products. Nearly 70 percent of internet users aged between 16 and 64 years used social media services to do brand research.