Facebook brand profile in the United States 2023
When it comes to social media users, brand awareness of Facebook is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Facebook in the United States?
In total, 68% of U.S. social media users say they like Facebook.
What is the usage share of Facebook in the United States?
All in all, 72% of social media users in the United States use Facebook.
How loyal are the users of Facebook?
Around 67% of social media users in the United States say they are likely to use Facebook again.
What's the buzz around Facebook in the United States?
In May and June 2023, about 51% of U.S. social media users had heard about Facebook in the media, on social media, or in advertising over the past four weeks.
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