Video advertising in Germany, including TV and streaming, was forecast to decrease by 1.6 percent in 2023 compared to previous year, dropping to a total of 5.24 billion euros. TV advertising alone was expected to account for the majority of this revenue, at 3.78 billion euros that year.
TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros)
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Distribution of ad spend in Germany 2023, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV ad revenue growth in Germany 2018-2027
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
6
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2023, by industry
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2023
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2023
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2023
Consumer insights
6
- Basic Statistic Daily time spent watching television in Germany 1997-2023
- Basic Statistic Television consumption in Germany in 2022, by age group
- Basic Statistic Market share of selected TV stations in Germany 2023
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2024
- Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2023
Further Content: You might find this interesting as well
VAUNET. (October 25, 2023). TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/
VAUNET. "TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros)." Chart. October 25, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/
VAUNET. (2023). TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/
VAUNET. "Tv and Video Streaming Advertising Revenue in Germany from 2015 to 2023 (in Billion Euros)." Statista, Statista Inc., 25 Oct 2023, https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/
VAUNET, TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros) Statista, https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/ (last visited June 10, 2024)
TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros) [Graph], VAUNET, October 25, 2023. [Online]. Available: https://internal.statista.com/statistics/1305752/tv-video-stream-ad-revenue-germany/