In 2023, TV advertising revenues in Germany were estimated at 4.28 billion euros, down roughly four percent compared to the figure reported for 2022. The revenue is expected to decrease annually until 2027.
TV advertising revenues in Germany from 2017 to 2027 (in billion euros)
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Distribution of ad spend in Germany 2023, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV ad revenue growth in Germany 2018-2027
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
6
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2023, by industry
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2023
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2023
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2023
Consumer insights
6
- Basic Statistic Daily time spent watching television in Germany 1997-2023
- Basic Statistic Television consumption in Germany in 2022, by age group
- Basic Statistic Market share of selected TV stations in Germany 2023
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2024
- Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2023
Further related statistics
19
- TV advertising spending in the UK 2012-2022, by format
- Length of TV commercials in Germany 2002-2020
- TV net advertising spending in the Netherlands 2012-2021
- Advertising revenue change of TV in Sweden 2016-2018
- Change in advertisement length in China 2011-2013, by TV broadcast type
- TV market revenue in Germany 2004-2020, by segment
- Companies with highest TV ad spending increases in Germany 2023
- TV advertising spend growth in the United Kingdom (UK) 2016
- Television advertising market revenue in Flanders (Belgium) 2015-2017
- Net television advertising market revenue in Flanders (Belgium) 2015-2017, by company
- Net income of the TV advertising market in Germany 1998-2022
- Influence of advertising on children's choices according to the French 2016
- TV advertising market growth in the Philippines 2012-2018
- Influence of advertising on child consumption by context in France 2016
- Industry revenue of “advertising“ in Italy 2012-2025
- Industry revenue of “advertising and market research“ in Portugal 2012-2025
- Industry revenue of “advertising, public relations, and related services“ in Washington 2012-2024
- Share of internet celebrities signing advertising contracts China 2013-2017
- Industry revenue of “other services related to advertising“ in New Jersey 2012-2024
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Statistics
- TV advertising spending in the UK 2012-2022, by format
- Length of TV commercials in Germany 2002-2020
- TV net advertising spending in the Netherlands 2012-2021
- Advertising revenue change of TV in Sweden 2016-2018
- Change in advertisement length in China 2011-2013, by TV broadcast type
- TV market revenue in Germany 2004-2020, by segment
- Companies with highest TV ad spending increases in Germany 2023
- TV advertising spend growth in the United Kingdom (UK) 2016
- Television advertising market revenue in Flanders (Belgium) 2015-2017
- Net television advertising market revenue in Flanders (Belgium) 2015-2017, by company
- Net income of the TV advertising market in Germany 1998-2022
- Influence of advertising on children's choices according to the French 2016
- TV advertising market growth in the Philippines 2012-2018
- Influence of advertising on child consumption by context in France 2016
- Industry revenue of “advertising“ in Italy 2012-2025
- Industry revenue of “advertising and market research“ in Portugal 2012-2025
- Industry revenue of “advertising, public relations, and related services“ in Washington 20...
- Share of internet celebrities signing advertising contracts China 2013-2017
- Industry revenue of “other services related to advertising“ in New Jersey 2012-2024
PwC. (September 12, 2023). TV advertising revenues in Germany from 2017 to 2027 (in billion euros) [Graph]. In Statista. Retrieved June 16, 2024, from https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/
PwC. "TV advertising revenues in Germany from 2017 to 2027 (in billion euros)." Chart. September 12, 2023. Statista. Accessed June 16, 2024. https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/
PwC. (2023). TV advertising revenues in Germany from 2017 to 2027 (in billion euros). Statista. Statista Inc.. Accessed: June 16, 2024. https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/
PwC. "Tv Advertising Revenues in Germany from 2017 to 2027 (in Billion Euros)." Statista, Statista Inc., 12 Sep 2023, https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/
PwC, TV advertising revenues in Germany from 2017 to 2027 (in billion euros) Statista, https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/ (last visited June 16, 2024)
TV advertising revenues in Germany from 2017 to 2027 (in billion euros) [Graph], PwC, September 12, 2023. [Online]. Available: https://internal.statista.com/statistics/386779/tv-advertising-revenues-in-germany/