Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of the third quarter of 2023, Facebook and WhatsApp were the most used social media platforms in Mexico, reaching 93.2 percent and 92.2 percent of the country's online audiences. Instagram and Facebook Messenger followed, being used by 80.4 percent and 79.4 percent of Mexican internet users each. TikTok was accessed by around 76.5, while X, Telegram, and Pinterest accounted for smaller shares.
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Overview
Usage
TikTok
YouTube
Messaging apps
Other platforms
Influence marketing
Social commerce