Facebook Messenger ad reach rate APAC 2024, by country
As of January 2023, the Philippines had the highest Facebook Messenger ad reach in the Asia-Pacific region, at 78 percent of the adult population. Vietnam followed with an ad reach rate of around 73.8 percent. In comparison, Facebook Messenger advertising in Australia had a reach of 2.4 percent among the population aged 18 years and over, a reach level attributable to some Messenger ad formats currently being unavailable in the country.