Share of companies investing in digital video advertising U.S. Q1 2022, by platform
YouTube remained the leading platform for companies investing in digital video advertising in the United States in the first quarter of 2022. Among the companies investing in ad videos, 60 percent did so only on YouTube, while 26 percent ran ads exclusively on other video platforms. The share of companies that invested in digital video advertising on both YouTube and other platforms amounted to 14 percent.