Merchants who use Pay in 4 for buy now, pay later in 20 countries worldwide 2024
The United States had the highest number of merchants who offered Pay in 4 up to 2024, but the market share was relatively low compared to other countries. Estimates based on website tracking and the technologies used within them reveal that merchants from France offer this payment method relatively more often than anywhere else in the world. For example, estimates are that nearly 315 merchants until February 2024 had PayPal's Pay in 4 on their website - a number that equaled nearly eight percent of all French domains with a buy now, pay later (BNPL) option.