In 2022, the average annual household expenditure on toys amounted to almost 7.8 thousand Japanese yen, remaining at a similar level as in the previous year. While video game-related consoles and software are in demand, particularly among teens, households spent the largest share of expenditure on general toys.
Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen)
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Other statistics that may interest you Toy market in Japan
Overview
5
- Premium Statistic Toy market size in Japan FY 2013-2022
- Premium Statistic Toy market size in Japan FY 2022, by type
- Premium Statistic Production volume of plastic models Japan 2013-2022
- Premium Statistic Production volume of electronic toys Japan 2013-2022
- Premium Statistic Toys household expenditure in Japan 2014-2022
Trade
4
Sales
5
- Premium Statistic Card game market size in Japan FY 2016-2023
- Premium Statistic Toys for adults market size in Japan FY 2018-2022
- Premium Statistic Plastic models sales value in Japan 2013-2022
- Premium Statistic Electronic toys sales value in Japan 2013-2022
- Premium Statistic Plush toys market size in Japan FY 2018-2022
Otaku market
6
- Premium Statistic Character merchandising market size in Japan FY 2014-2023
- Premium Statistic Anime merchandising market size Japan 2013-2022
- Premium Statistic Trading card games market size in Japan FY 2018-2022
- Premium Statistic Capsule toys market size in Japan FY 2016-2023
- Premium Statistic Plastic character model market size in Japan FY 2016-2023
- Premium Statistic Dolls market size in Japan FY 2014-2023
Major companies
5
- Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2024
- Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2023
- Premium Statistic Happinet's net sales FY 2013-2022
- Premium Statistic Tomy's net sales in Japan FY 2018-2023
- Premium Statistic OLC Group's merchandise net sales FY 2016-2023
Children's toy
4
- Premium Statistic Share of preschoolers playing with building blocks in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with toys and miniature models in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with jigsaw puzzles in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with cards in Japan 1995-2022
Collectibles
4
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e-Stat (Japan). (August 8, 2023). Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen)." Chart. August 8, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). (2023). Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average Annual Household Expenditure on Toys in Japan from 2014 to 2022 (in Japanese Yen)." Statista, Statista Inc., 8 Aug 2023, https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan), Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen) Statista, https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/ (last visited June 10, 2024)
Average annual household expenditure on toys in Japan from 2014 to 2022 (in Japanese yen) [Graph], e-Stat (Japan), August 8, 2023. [Online]. Available: https://internal.statista.com/statistics/1341431/japan-toy-household-expenditure/